Programmatic SEO
Pricing copywriting services for a client project
Your client wants a price for website copy, but the page list is still moving and nobody owns the source material. Before you quote, turn the request into a defined writing job with clear inputs, review stages, and handoff rules.
Who this is for
This page is for a freelance copywriter who has a real website or sales copy enquiry and needs to send a structured offer soon.
The pricing question
What exactly are you writing, what must the client provide, and where does the quoted copywriting job end?
Practical example
For example, Maya is asked to quote $2,400 for a 7-page consultancy website. She proposes 1 discovery call, 5 core pages, 2 short utility pages, 2 headline routes for the home page, and 2 revision rounds, with interviews and extra pages priced separately.
What to decide before you send the price
Ask before quoting: Which pages are needed? What must each page achieve? Who is the reader? What action should they take? Is positioning already agreed? Which claims need evidence? Who supplies product facts? Are customer interviews required? Is search research included? Who gives final approval? Also confirm the word-count expectation, existing brand voice, competitor references, required calls to action, source access, and launch deadline.
A typical scope can include discovery, message hierarchy, page map review, headline routes, body copy, calls to action, metadata, and a handoff file. State the assumptions: one agreed audience, timely source access, one decision-maker, and factual approval by the client. Exclude design, development, translation, legal review, new brand strategy, photography, and pages not named in the offer unless added through a written change.
Offer a Core option for agreed pages and one message route, a Conversion option with deeper voice research and alternative home-page angles, and a Launch option with CMS entry and final proofing. Set one consolidated feedback round on structure and one on wording. New pages, a changed audience, late stakeholder input, missing interviews, or a new positioning direction reopen scope and timing.
A weak scope says, "Write website copy and revise until approved." A usable scope says, "Draft the home, services, about, contact, and two service pages from approved source notes, then complete one consolidated structural review and one wording review." Keep client fact-checking explicit. OfferForBusiness helps arrange these decisions before you send the price, but the final commercial judgment stays with you.
- Name every page and its intended reader action.
- Confirm who supplies facts, proof, and source materials.
- Separate message strategy from drafting and CMS work.
- Limit feedback to consolidated rounds from one decision-maker.
- Price new pages and changed positioning as scope changes.
FAQ
Should website copy be priced by page or by project?
Use the unit that best reflects the defined work. A project scope can combine page count with research depth, message complexity, stakeholder access, and review effort.
What should a copywriting revision policy cover?
State which draft stage can be revised, how feedback must be consolidated, how many rounds are included, and when a new direction becomes additional work.
How can I check a copywriting offer before sending it?
Use the free OfferForBusiness preview to surface missing inputs, risky assumptions, and a draft option structure, then edit the offer in your own words.
Pricing for other services
Useful glossary terms
Read next
Prepare your own offer
Describe the service and the client situation, then see a free preview with the gaps, the scope creep risks and a draft of your packages before you send a price.
See a free preview of your offer