Pricing paid ads management for a client

Who this is for

This page is for a freelance paid media specialist preparing a campaign management offer for an active advertiser.

The pricing question

Which campaign, tracking, creative, optimisation, and reporting tasks belong in the management scope?

What to decide before you send the price

Ask before quoting: Which platforms are included? Which accounts already exist? Who owns billing? What is the media budget? Which products are promoted? Which locations are targeted? Who supplies creative assets? Are landing pages ready? Is conversion tracking trusted? Who follows up leads? Confirm offer restrictions, audiences, approval speed, historical data, catalogue needs, attribution expectations, regulated claims, reporting users, seasonality, and pause authority.

A management scope can include account review, campaign structure, audience setup, ad copy, asset coordination, budget pacing, optimisation, tracking checks, and reporting. Assume client-owned accounts, funded media, approved claims, functional landing pages, and timely creative access. Exclude media spend, full design production, video shoots, landing-page builds, sales follow-up, feed repair, analytics reconstruction, legal approval, and round-the-clock monitoring unless expressly included.

Offer a Launch option for setup and initial campaigns, a Managed option adding recurring optimisation and reporting, and a Creative Testing option adding a defined flow of new ad variations. Use one consolidated review for launch assets and correction of factual errors after approval. Tracking failures, rejected ads, late creative, new markets, extra platforms, catalogue issues, and sudden promotions can consume unplanned management time.

A weak scope says, "Run ads and improve return." A clear scope says, "Manage the named campaigns in the client-owned accounts, pace the approved media budget, test the agreed ad variations, check the specified conversion events, and report the defined measures each month." State who can pause spend and how incidents are escalated. Campaign results depend on the offer, market, creative, landing page, tracking, and sales process.

• Separate media spend from management and production fees.
• Name every platform, account, campaign type, and market.
• Confirm tracking ownership before campaign launch.
• Set creative supply dates and approval responsibilities.
• Define who can pause spend and handle rejected ads.

FAQ

Pricing for other services

Useful glossary terms

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